I managed the Store Graphics Team for Forever 21. Team worked on all graphics ranging from wall coverings, tone of voice, neon signs and directories to large scale graphics placed on exterior facades.
Escalator Wall at 5th Ave, NYC
M Plaza in Korea
Red Concept Store in Los Angeles, CA.
The Line Stickers
These Forever 21 Stickers were designed as a limited edition collaboration with the Line App, which is a communication app largely popular in Japan. I created different characters based on their personalities and styles. These characters were used as "models" on the Japan Forever 21 site and customers could purchase the look. The "stickers" were then made to use as emojis in the app and anyone could download and use.
Chalk Board Mural
This mural was commissioned by Forever 21 for the grand opening of their Cafe 21 restaurant, located at the headquarters in Los Angeles. This was a 4 part mural, hand drawn in chalk.
These illustrations (inspired by designer Lanvin) were designed for Forever 21 and were used in frames within the shops, as well as large scale wall coverings and staircases. These characters have also been developed for online editorial pieces demo KurtSalmon.com and branding for Numa.com.
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Gift Cards designed for Forever 21.
Slumdog Millionaire was a project, drawn from the original script.
Male Hero Spot was commercial I did for LA Boxing in 2012.
The Land and Milk and Honey was a series of 8 books that I concepted, illustrated and digitally painted.
The Bat who wore Glasses was ....
Emails were designed for Charming Charlie, largely for the loyalty program called "Charm Club".
Photo Booth for Charming Charlie Stores.
Live figurative studies in oil on paper.
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